The Fly

The Fly

Front cover

The colours used on the page consist of black, white, yellow and pink. The black and white draws attention to the independent music genre, as these are the conventional colours. Whereas the pink and yellow brighten up the magazine and lighten the mood. Due to the colours selected the magazine appeals to a wider target audience, to people who enjoy rock, Indi and metal, as these are the colour we associate with these genres. Also the pink will attract people of the female persuasion, but as there isn’t a lot of pink it want limit the target audience to females.

The layout is conventional of “The Fly” magazine. The magazine consists of a bold black masthead, which contrasts with the white background of the image. Also the main image over laps the masthead, which indicates, “The VACCINES are more important!”. There is a pug located at the left third of the page advertising Radio head reviewed the magazine, which will interest readers, it is also eye catching as it is yellow and stands out against the white background.

Also there is another pug overlapping the masthead advertising that this magazine is free, both of the pugs use the same colour scheme.

The main story is in the middle of the page in bold pink writing, contrasting with the black and white background behind it.

Lastly at the bottom the page is added information about who features in the magazine, it is written in pink making it stand out against the back ground.

There is only one image featured on the cover which is a long shot of the band “The Vaccines”, the colour that are used (black and white) are what we associate with the independent genre, the clothes that their wearing skinny jeans are also conventional of the independent genre.

The typography used in the masthead is big and bold, in the colour black. The font used is Arial Black. The cover line also uses the same font, however the colour pink. Overall there is little writing on the over.

The Fly

Content page

There is only one image featured on the front cover on the content page which is a low angle, medium long shot of the band ‘Noah and the whale’, the entire band is dressed in formal wear (i.e. suits). The whole image tells you that they are the main feature in this magazine, and that it is a must read column. There is a white banner around the image making it stand out.

The masthead of the page is located in the top left hand side of the page, the typography is small but bold, it also stands out against the white background. The date is big and bold across the entire top of the page, it is written in the colour yellow, however where it crosses the image at a light backdrop the writing changes to the colour white.

At the bottom of the content page lists are given, in horizontal columns. The numbers are big and bold, also underneath is the name of the article which is underlined. All the writing is written in black, making it contrast with the white background. The content page follows the colour scheme of the whole magazine by using the colours white, black and yellow.

The Fly

Double page analysis  

Noah and the whale

The main image consists of a long, low angle shot of the band ‘Noah and the whale’. The entire band are wearing suit with a tie, except Charlie Fink who stands out the most and isn’t wearing a tie, this is due to the fact that the article is mainly about him. This image is a longer shot of the image used on the content page.

The location of the image is a posh back street which ties in with the colours used in the image. All the mise-en-scene is typical of an independent genre of music. The shadows make the band member appear much larger and important, and that we should listen to what they have to say.

The main headline is ‘Fink Tank’ written in black bold writing against a white back ground. The headline takes over half of the page, making it more eye catching. The head line sums up what the whole article is going to be about, Charlie Fink’s life is and how he changed the band. Also the headline plays on words as a fish tank is a fish’s world, and the article fink tank is about Charlie Finks world.

The sub heading uses the same colour scheme and typography as the masthead. The subheading adds extra insight about the article, however leaves it on a cliff hanger… making the reader want to carry on reading the article as it leaves connotation in the reader mind.

The text on the page is set out in two columns on the bottom of the right page, beneath the title. The columns are laid out in paragraphs.

The column talks about the how the whole band has evolved from the pop-folk genre to the independent genre. The article discusses the changes they have made to their old music, to make it fit onto their second album, and also where they test out their new music and the changes they made to their old songs